Michele Madansky, Ph.D.
Media & Marketing Consulting
Michele runs a media and market research consultancy specializing in online media and advertising. Her current clients include BuzzFeed, Twitter, Adara, Chegg and BabyCenter. She is the co-author of “Elephant in the Valley” a study of gender bias in Silicon Valley. In the early 1990s, Michele was the first interactive specialist at BBDO (pre-Netscape). She also authored the first Ph.D. dissertation focused on online advertising. From 2003 to 2007, Michele was Vice President of Global Market Research for Yahoo! Prior to joining Yahoo!, she was managing partner at Grey Insight Partners, an analytics consultancy.
Michele holds a Sc.B. from Brown University, and an MBA and Ph.D. from the University of Chicago’s Booth School of Business. She is on the Advertising Research Foundation’s Women in Analytics Advisory Board and on the program board for i-com (Global Forum for Marketing Data and Measurement). She has also been a lecturer at Haas Graduate School of Business. In her free time, Michele enjoys spending time with her husband and teenage boys, playing tennis and billiards.